ENKingdee Cloud Marketing Cloud Solution
Marketing Cloud, with the concept of “linking, empowering, and innovating,” supports various e-commerce models such as B2B, B2C, O2O, and C2M. It also provides a comprehensive omnichannel marketing solution that integrates e-commerce, supply chain, and finance, serving as a support platform for enterprises to innovate their marketing models and enhance supply chain efficiency. The omnichannel & new retail cloud solution from Kingdee Cloud Star integrates agile front-end, shared middle-end, and diverse back-end systems to connect all-channel data and marketing operations, achieving unified management of all network orders, centralized allocation of overall inventory, precise marketing for all network members, and integration of business and finance.
1.Order collaboration (source performance is the key to optimization): Multi-end order collaboration: The mechanism for collaboration on planning, orders, shipping, and cash for mutual benefit: Platform-level promotions, rebates, expenses, and cash reconciliation…
2.Omnichannel marketing (strong ecological competition online and offline): Direct Collaboration: A multi-level, multi-channel type, online and offline order-level fulfillment system; smart operations: Indicators, orders, distribution of goods, turnover, settlement, etc…
3.New Retail (Digitally Empowered New Stores): Technological innovation: Interactive full screen, heat map of customer flow, intelligent warehousing, enhancing experience, improving space efficiency: Omnichannel members, multi-terminal POS, platform promotions, responsible management, intelligent replenishment to enhance space efficiency…
Business Challenges
1.The difficulty of enterprise omnichannel marketing operations has increased: How to empower brands, accurately identify the market, how to conduct content marketing, provide precise services, and operate community management, as well as upgrade smart stores, are important topics that enterprises need to consider in their digital transformation today.
2.Global Inventory Management: The management of the omnichannel inventory achieves a balance between timely response to market demand and control of inventory levels. It is a challenge for companies to meet market needs while also controlling inventory to reduce excess stock.
3.How to make data bring incremental value to enterprise operations: Integrating marketing data across channels is difficult, lacks time limit, and makes it hard to leverage data effectively. How to enhance data efficiency and create a new retail operations model driven by frontend data to support backend business is the third transformation challenge that needs attention.
4.How the terminal links to the consumer: The consumption scenarios are becoming increasingly diverse and fragmented, with more and more shopping terminals such as computers, mobile phones, tablets, smart TVs, smartwatches, and virtual reality devices all becoming shopping interfaces. How to achieve support for omnichannel touchpoints?
5.Refined Management of Resellers: Due to the buyout transaction mode of the distribution channel, it is difficult to achieve refined management control. The traditional model brand strategy is difficult to implement, and issues such as regional diversion of goods exist. How to achieve cross-channel collaboration and enhance the overall consumer Experience under the new Retail Mode is also a core error.
Application Blueprint:
The marketing cloud solution includes traditional B2C e-commerce management, B2B multi-level and deep marketing management, retail chain management, as well as the construction of a supply chain system centered around connectivity (such as O2O integration management, intelligent replenishment management, store collaboration management, omnichannel inventory management, etc.) and the establishment of win-win mechanisms (such as omnichannel membership management, promotion management, rebate management, and customer cash pool management, etc.).
Advantages of the Solution:
1.Can be deployed to the Cloud: We offer two delivery options: Public Cloud buyout deployment and Public Cloud lease deployment, providing enterprises with more choices. Public Cloud deployment offers customers higher security protection.
2.C2M & O2O supply chain solution: Provide various channel solutions to reach consumers for placing orders, supports the integration of online and offline operations, and can also offer an integrated system for personalized manufacturing and supply chain support.
3.Comprehensive coverage of various channel modes: It can support business management for various channel models such as traditional distribution, chain retail, and B2C online e-commerce.
4.Unified platform, powerful features, data and business integration: The eight major solutions of Kingdee Marketing Cloud can be built on the unified Kingdee Cloud platform to achieve data unification and the native integration and collaboration of business and finance.